Nurse Practitioners (NPs) and Physician Assistants (PAs) are an underutilized powerhouse in healthcare, collectively writing over 1.2 billion prescriptions annually in the U.S. This webinar unveils crucial, new research into the mindset and behaviors of these Advanced Practice Providers (APPs), showing pharma marketers how to close the gap on missed engagement opportunities.
In this content, you will learn:
- Exclusive insights from a survey of over 360 NPs and PAs regarding their decision-making and prescribing behaviors.
- The preferred content, channels, and messaging required to effectively resonate with this vital segment of healthcare professionals (HCPs).
- Actionable strategies to build stronger brand relationships and integrate APPs into your existing omnichannel marketing strategy.
- How to leverage new research to enhance education, build trust, and maximize your brand’s impact on new prescriptions (NRx).