Advanced Practice Providers (APPs) like Nurse Practitioners (NPs) and Physician Assistants (PAs) are a rapidly growing audience, essential for bridging the widening gap between aging patient populations and the decreasing doctor workforce. This guide reveals why pharmaceutical companies must evolve their strategies to reach and engage this powerful group of prescribers.
In this content, you will learn:
- Why APPs represent a major prescribing opportunity, writing 550K+ prescriptions annually and holding extensive hospital privileges.
- The key differences in mindset and digital behavior between Nurse Practitioners and Physician Assistants, and how to tailor content to each.
- Why traditional HCP programs fail to reach APPs, who are more open to seeing reps and adopting new medications.
- The optimal channels and content media (e.g., social influencers, EHR, interactive content) required to effectively engage this audience and drive NRX (new prescriptions).