Parks and recreation departments often struggle to expand community impact when seasonal planning relies on guesswork rather than actionable participation data. Download this growth playbook from CivicPlus to discover five practical plays for optimizing your program portfolio, eliminating registration friction, and securing executive budget support.
Key takeaways from this resource include:
- How to uncover growth opportunities within existing data, tracking fill rates, waitlists, and cost-recovery metrics to expand proven, high-demand activities.
- Techniques for identifying underserved community segments, using registration patterns to resolve geographic gaps, scheduling mismatches, and age-related drop-offs.
- Strategies to build a portfolio decision grid, systematically categorizing offerings to grow, refresh, pilot, or retire programs based on clear performance criteria.
- Best practices for fixing the five key registration drop-off points, streamlining mobile sign-ups, single sign-on logins, and checkout steps to boost completion rates.