Discover how Secret Escapes, a global leader in luxury travel, revolutionized its customer data strategy by leveraging Snowplow’s behavioral data infrastructure, Snowflake’s data warehousing, and AWS’s scalable cloud solutions. This case study highlights how the company tackled challenges like fragmented tracking, cookie deprecation, and limited customer insights to unlock a 360-degree view of its users. Learn how Secret Escapes enriched its data pipeline, optimized marketing attribution, and powered AI-driven personalization to enhance customer experiences and drive business growth in an increasingly competitive market.
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