Timely and clear communication is a critical responsibility for government agencies during crises, but without a solid plan, it can lead to dangerous confusion. This self-assessment checklist helps government communication leaders evaluate their emergency preparedness, providing a framework to identify gaps in their strategies and plan for more informed improvements.
In this content, you will learn:
- The key elements of a robust policy guideline, from activation triggers and crisis communication teams to accessibility and misinformation protocols.
- How to develop standard operating procedures for messaging, including drafting, approval, and collaboration with outside partners.
- The importance of archiving and analysis after an emergency, with tips for debriefing, soliciting feedback, and applying lessons learned.
- Why a comprehensive strategy is essential for ensuring your community is informed and safe during any crisis.