Today’s automotive consumers still prioritize and are willing to pay for personalization, but rising interest rates are forcing a clear trade-off: 86% of buyers are likely to compromise on features to lower the vehicle cost. This survey highlights the critical intersection where financial reality meets high customer expectations, impacting purchase decisions, delivery speed, and attitudes toward EVs across different global markets.
Download this survey to discover key automotive consumer trends:
- Where consumers place the most value, with exterior color choices (52%) and safety/driver-assistance features (50%) topping the list for desired personalization.
- The critical role of speed, with 80% of buyers saying they would compromise on personalization to achieve faster delivery.
- The significant generational split in purchase priorities, with 95% of Millennials valuing personalization, compared to 82% of Baby Boomers.
- The difference in commitment to sustainability, where 85% of overall respondents see it as a primary factor, but the U.S. remains a notable outlier.