In today’s competitive retail landscape, expanding into new markets ranks as a top priority
for European retailers, but selling internationally comes with some challenges. A recent
study by IDC, commissioned by PayPal, looked at over 300 merchants and 4,000
consumers across Europe to explore the current landscape of cross-border ecommerce.
The findings? 83% of retail merchants see cross-border ecommerce as essential for
growth, yet nearly half of consumers abandon their purchases when faced with security
concerns or unexpected costs at checkout.* To thrive in cross-border ecommerce,
merchants need to focus on delivering a seamless shopping experience and
aligning marketing strategies with consumer behaviour and preferences.
Discover what consumers expect and value when shopping across borders, the challenges
merchants face in expanding internationally, and how advanced payment platforms can be
a game-changer in overcoming these barriers.
*Frictionless Commerce For International Success, IDC Infobrief sponsored by PayPal, November 2024. Research with consumers n=4048 in France, Germany, Netherlands, the UK, and merchants n=330 in Belgium, Denmark, Irelands, Finland, Netherlands, Norway and Sweden, conducted between June – October 2024. 2024 IDC Research, Inc.
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