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Digitally perfecting the supply chain

The manufacturing industry has a history of being changed and reinvented by technological advances in process and communications. Now, new solutions that use artificial intelligence (AI), blockchain, and the Internet of Things (IoT) are being...

How to cleanse, build, and refine your martech database

You are a data-driven marketer. Your company has invested in advanced Marketing Technologies (MarTech) such as Marketing Automation Platforms (MAP), predictive lead scoring, account based marketing, and content personalization. Unfortunately, you realize none of these...