When spam emails and generic, too broad content cause traditional marketing to struggle, account-based marketing (ABM) offers a more targeted approach. It treats every account as a market of one and personalizes to an identified,...
Category : Technology
Die Cloud hat unsere Art zuarbeiten verändert In der Vergangenheit fand Arbeit an einem bestimmten Ort statt. Mitarbeiter gingen ins Büro und meldeten sich über einen PC im Unternehmensnetzwerk an, das im Rechenzentrum gehostet wurde....
Responsible for their organization’s speed, growth, innovation and efficiency, CIOs are tasked with more today than ever before—in a market that isn’t all that forgiving. With the rate of change driving new competitive dynamics, new...
Supercharge remote working with microsoft teams + avanade
The traditional workplace meant co-located, tight-knit groups working in a common place. That made it easy to build trust and solve problems quickly through instant communication. While technology has been trending toward collaborative, secure, and...
The manufacturing industry has a history of being changed and reinvented by technological advances in process and communications. Now, new solutions that use artificial intelligence (AI), blockchain, and the Internet of Things (IoT) are being...
New accountants trust they will have the opportunity to do meaningful work, using the best solutions and technology available. Existing accountants trust they are following processes and using technology designed to deliver the most accurate...
You are a data-driven marketer. Your company has invested in advanced Marketing Technologies (MarTech) such as Marketing Automation Platforms (MAP), predictive lead scoring, account based marketing, and content personalization. Unfortunately, you realize none of these...
The challenges of web application security are well known, but they’re still all too common out in the real world. Age-old vulnerabilities are still exploited as bad actors use automation to probe the Internet looking...
Breakthrough teamwork tools: 4 tips to identify what works for you
Employees have been using chat tools like text messages and social media with ease for years. Transitioning to similar forms of team communication at work is a natural next step for the mobile-first, instant communication-driven...
You may be just beginning to distribute your video content to a broader audience, or have been providing OTT services globally to consumers for a while. Still, one fact is undeniable – the relentless appetite...