A PIO’s Guide to Social Media Strategy, Engagement, and Compliance

Engaging residents and building trust on social media is a challenge for public information officers (PIOs), but it’s essential for modern governance. This guide provides a strategic roadmap for creating a social media presence that not only boosts engagement but also ensures compliance with complex open records laws.

In this content, you will learn:

• A four-part framework for a successful social media strategy, including how to define your target audience, develop a compelling content plan, and monitor your analytics.
• 12 practical tips for creating a thriving online community, from using visuals and hashtags to streaming key events on platforms like Facebook Live.
• The importance of creating a social culture of positivity by celebrating employee successes and local humor, which can boost engagement and trust.
• Why social media archiving is critical for legal compliance, with an overview of methods—from manual to automated—to preserve digital records and mitigate risk.