2025 State of Social Media Report

Social media is now the primary connection between government agencies and their communities, but public communicators face a complex landscape of rising expectations and compliance demands. This 2025 State of Social Media Report, based on a survey of over 500 public sector professionals, provides invaluable insights into the key challenges, trends, and strategies shaping public sector social media throughout 2025 and beyond.

In this content, you will learn:

• The most valuable and least valuable social platforms, revealing a sharp decline in X/Twitter’s perceived value and a continued reliance on Facebook.
• The persistent challenges public communicators face, including insufficient staffing (73%), and the growing importance of a formal social media policy.
• The key strategies for building engagement, from creating a social culture of positivity to using analytics to refine your approach.
• The future trends of AI, automation, and video, and how public agencies are preparing to build more responsive and accessible communication ecosystems.