Automotive Personalization Survey

Sponsored by

Today’s automotive consumers still prioritize and are willing to pay for personalization, but rising interest rates are forcing a clear trade-off: 86% of buyers are likely to compromise on features to lower the vehicle cost. This survey highlights the critical intersection where financial reality meets high customer expectations, impacting purchase decisions, delivery speed, and attitudes toward EVs across different global markets.

Download this survey to discover key automotive consumer trends:

Where consumers place the most value, with exterior color choices (52%) and safety/driver-assistance features (50%) topping the list for desired personalization.
The critical role of speed, with 80% of buyers saying they would compromise on personalization to achieve faster delivery.
The significant generational split in purchase priorities, with 95% of Millennials valuing personalization, compared to 82% of Baby Boomers.
The difference in commitment to sustainability, where 85% of overall respondents see it as a primary factor, but the U.S. remains a notable outlier.

Phone name transformation

First name

Last name

Company name

Phone number

Are you planning a supply chain transformation initiative?*

Checkboxes

By submitting this form, you agree to have your contact information, including email and phone, processed by Blue Yonder for the purpose of following up on your professional interests. *

Blue Yonder needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Terms of Use & Privacy Policy.