Generative AI is rewriting the playbook for marketers. Reliable search
traffic is disappearing into AI summaries. Customer journeys are shifting.
And brands without a plan risk vanishing.

In this executive whitepaper, leaders from WordPress VIP, Automattic,
Human Made, and Fueled share what the AI-native web means for
enterprise content teams — and how to adapt before it’s too late.

What you’ll learn:

• How AI is disrupting search
  Why organic traffic is tanking — and the steps enterprises are taking to
  stay visible.
• What leading enterprises are doing now
  Practical, senior-level guidance from the teams behind 42% of the web.
• The new foundation of CMS strategy
  Why structured content, open standards, and AI-native tooling are the
  keys to performance and flexibility.
• Real-world strategies for AI-assisted publishing
  From personalization to agent orchestration — what’s happening now,
  and what’s next.