Is your contact center future-ready?
Updated for 2025: From siloed systems to connected experiences and
how agentic AI sets the new standard.

Customer experience is at a turning point. Despite heavy investments,
many brands still fall short of customer expectations—leaving loyalty at
risk. Contact centers are under pressure to resolve complex issues
quickly, while juggling rising volumes, higher expectations, and
disconnected tools.

In this updated 2025 paper, CX expert Adrian Swinscoe breaks down:

• Why rising customer expectations are impacting brand loyalty
• How agentic AI is redefining both customer self-service and the
  agent experience
• The rise of connected platforms that unite communications,
  collaboration, and AI into one seamless solution
• Why Zoom is uniquely positioned to help brands build loyalty
  through Connection-first CX