The Customer Identity Buyer’s Guide

Customer trust starts with secure, seamless identity experiences.
Legacy identity systems can’t keep up with today’s digital-first world—
where users expect instant, personalized access, and cybercriminals are
constantly evolving their tactics.

The Customer Identity Buyer’s Guide helps business and security
leaders choose a CIAM solution that drives growth while protecting
customers at every touchpoint. Inside, you’ll learn how to:

  • Reduce friction at sign-up with progressive profiling, social login, and
    passwordless authentication.
  • Stop account takeover (ATO), new account fraud (NAF), and
    deepfake-driven attacks with advanced risk detection and adaptive
    MFA.
  • Create personalized, omnichannel journeys with a single view of the
    customer.
  • Ensure global privacy compliance with built-in consent and data
    sovereignty controls.
  • Scale securely to millions of users with high performance and
    flexible deployment options.

Whether your goal is to boost acquisition, strengthen security, or
improve compliance, this guide gives you the essential evaluation
criteria to find the right CIAM partner—and future-proof your identity
strategy.

Download now to modernize your customer identity program and deliver
the experiences your customers expect

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