{"id":14924,"date":"2025-09-24T18:20:27","date_gmt":"2025-09-24T18:20:27","guid":{"rendered":"https:\/\/excelwhitepapers.com\/insights\/?page_id=14924"},"modified":"2026-09-07T19:37:51","modified_gmt":"2026-09-07T19:37:51","slug":"2025-state-of-social-media-report","status":"publish","type":"page","link":"https:\/\/excelwhitepapers.com\/insights\/2025-state-of-social-media-report\/","title":{"rendered":"2025 State of Social Media Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14924\" class=\"elementor elementor-14924\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d62f60 e-flex e-con-boxed e-con e-parent\" data-id=\"7d62f60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54db0a elementor-widget elementor-widget-spacer\" data-id=\"c54db0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4032167 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4032167\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2025 State of Social Media Report<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275f17a animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"275f17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sponsored by<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743e407 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"743e407\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"104\" src=\"https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/10\/CivicPlus-Logo.webp\" class=\"attachment-large size-large wp-image-16310\" alt=\"\" srcset=\"https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/10\/CivicPlus-Logo.webp 820w, https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/10\/CivicPlus-Logo-300x38.webp 300w, https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/10\/CivicPlus-Logo-768x97.webp 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24b276c e-flex e-con-boxed e-con e-parent\" data-id=\"24b276c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d622249 e-con-full e-flex e-con e-child\" data-id=\"d622249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac9f5a elementor-widget elementor-widget-image\" data-id=\"4ac9f5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"304\" height=\"393\" src=\"https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/09\/15-White-Paper-2025-State-of-Social-Media-Report-3004-080625-1-01.webp\" class=\"attachment-large size-large wp-image-14929\" alt=\"\" srcset=\"https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/09\/15-White-Paper-2025-State-of-Social-Media-Report-3004-080625-1-01.webp 304w, https:\/\/excelwhitepapers.com\/insights\/wp-content\/uploads\/2025\/09\/15-White-Paper-2025-State-of-Social-Media-Report-3004-080625-1-01-232x300.webp 232w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7f8d3 elementor-widget elementor-widget-spacer\" data-id=\"5b7f8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bac03 elementor-widget elementor-widget-text-editor\" data-id=\"a0bac03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media is now the primary connection between government agencies and their communities, but public communicators face a complex landscape of rising expectations and compliance demands. This\u00a0<strong>2025 State of Social Media Report<\/strong>, based on a survey of over 500 public sector professionals, provides invaluable insights into the key challenges, trends, and strategies shaping public sector social media throughout 2025 and beyond.<\/p><p><strong>In this content, you will learn:<\/strong><\/p><ul><li>The most valuable and least valuable social platforms, revealing a sharp\u00a0<strong>decline in X\/Twitter\u2019s perceived value<\/strong>\u00a0and a continued reliance on Facebook.<\/li><li>The persistent challenges public communicators face,\u00a0<strong>including insufficient staffing (73%)<\/strong>, and the growing importance of a formal social media policy.<\/li><li>The key strategies for\u00a0<strong>building engagement<\/strong>, from creating a social culture of positivity to using analytics to refine your approach.<\/li><li>The\u00a0<strong>future trends of AI, automation, and video<\/strong>, and how public agencies are preparing to build more responsive and accessible communication ecosystems.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f04f97 e-con-full e-flex e-con e-child\" data-id=\"4f04f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb9308 elementor-widget elementor-widget-wpforms\" data-id=\"efb9308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"wpforms-css-vars-elementor-widget-efb9308\">\n\t\t\t\t.elementor-widget-wpforms.elementor-element-efb9308 {\n\t\t\t\t--wpforms-field-border-radius: 10px;\n--wpforms-button-border-radius: 10px;\n\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-14939\"><form id=\"wpforms-form-14939\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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