A Strategic Guide for Maximizing Regulatory, Payer, HEOR,
and Commercial Impact

Sponsored by

Real-world data (RWD) is now a core strategic asset influencing everything from regulatory decisions to commercial strategy, yet many organizations struggle to source and apply it effectively. This playbook provides a practical roadmap to assess your organization’s RWD strategy, overcome common barriers, and build a program that delivers credible, high-impact insights across key stakeholders.

Download this guide to learn:

Why understanding the source and structure of RWD is critical for avoiding flawed conclusions and ensuring data is fit for your specific use case.
The primary barriers to RWD adoption, including navigating data volume/complexity, fragmented information, and addressing representation gaps.
Best practices for maximizing RWD impact, such as implementing integrated evidence planning and leveraging cross-functional governance frameworks.
Essential readiness questions to ask internally and to your data vendors to ensure data quality, compliance, and trustworthiness.

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Line of Business*

1. What is your role in the decision-making process for Real-World Data (RWD) or Health Economics and Outcomes Research (HEOR) solutions?*

Evaluator

Influencer

User

Decision-Maker

Economic Decision-Maker

2. What are the primary goals of your RWD or HEOR strategy? (Select all that apply)*

Regulatory Support: Submitting evidence for approvals, post-market surveillance, or expanded indications.

Payer and Market Access: Strengthening value dossiers, demonstrating cost-effectiveness, or securing reimbursement.

Product Differentiation: Highlighting unique real-world outcomes or creating compelling marketing claims.

Patient Insights: Understanding patient journeys, enhancing patient-reported outcomes, or improving recruitment.

Operational Efficiency: Streamlining data integration, analytics, or reducing project timelines and costs.

Scientific Research: Generating publications, advancing therapeutic knowledge, or supporting conference presentations.

Data-Driven Decision-Making: Providing real-time insights or leveraging predictive analytics for innovation

Optimizing Clinical Trials: Leveraging real-world data to enhance patient recruitment, streamline site selection, and reduce reliance on placebo arms for faster, cost-effective trials.

3. Are you currently evaluating Real-World Data (RWD) or Health Economics and Outcomes Research (HEOR) solutions? If yes, what is your expected timeline for making a decision?*

YES

If "Yes," please specify your timeline:*

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A Strategic Guide for Maximizing Regulatory, Payer, HEOR, and Commercial Impact

A Strategic Guide for Maximizing Regulatory, Payer, HEOR,
and Commercial Impact